Vision
We create towns people want to live in by brightening up various scenes of life. We promote town building that attracts diverse people and creates eager to visit.
Non-Financial KPI
The Seibu Group sets non-financial KPIs for each materiality (important theme).
For details, please click here.
Activities of each group company
Revitalization of areas along railway lines and local communities
Initiatives to revitalize areas along railway lines and improve their attractiveness

The Group companies are working on revitalizing and enhancing the attractiveness of local communities by opening and operating new facilities and implementing measures to attract tourists in addition to providing regional and tourism information in cooperation with local governments and other organizations.
- Seibu Railway Ohmi Railway operates train service allowing cyclists to bring their bicycles on without dismantling or in bike bags.
- Implement cycle tourism, including the Seibu Green Cycle Festa.
- Seibu Railway operates "Seibu Railway Dining Train : fifty two seats of happiness" along scenic routes between Tokyo and Saitama prefecture.
- The Seibu Group operates the rental farm business Emi Farm.
- The Seibu Group Operates Emi Cube rental prefabricated house.
- The Seibu Group Operates Emi Base rental prefabricated house with garage.
- Seibu Railway renovated Ikebukuro and Toshimaen stations to coincide with the opening of the Warner Bros. Studio Tour Tokyo.
- Ride point service that accumulates SEIBU Smile Points according to the use of Seibu lines.
- REMO and GURUTTO PLUS, marketing platforms for towns across Seibu lines attractions
Building a strong relationship with local communities

The Group companies make further efforts to build a strong relationship with their local communities. For example, Seibu Railway and Seibu Lions both work to bring dynamism to local areas through their participation in assemblies and conferences as well as collaboration with relevant organizations. Likewise, Prince Hotels supports local producers of food, beverages and handicrafts by selling their goods at the hotels. In addition, each Group company participates in environmental improvement activities such as cleanups conducted by local governments.
- Seibu Railway participated in a summit associating with several municipalities along its railway lines, organizing events and promoting projects related to a wide range of topics from tourism, culture, education, industry to environmental conservation.
- Promoted “SEIBU TSUNAGU PROJECT,” an effort to make the areas along Seibu lines more livable and more desirable places to be involved in.
- Information about maintenance of trains at train bases and inspection centers is widely disclosed to local residents for the purpose of promoting people’s understanding.
- Transmit the area’s appeal through a promotion in cooperation with three universities around Ekoda (Nihon University, college of art, Musashi University, Musashino Academia Musicae) and local people.
- Implemented measures to promote interchange for increasing population in the Hanno Area, where there is growing demand not only for tourism but also for migration.
- Prince Hotels promotes local producers by selling their goods at hotels, including popular resort areas such as Karuizawa and Manza area.
- Seibu Lions formed partnerships with various community organizations to help them revitalize their communities.
- Izuhakone Railway Concluded a comprehensive cooperation agreement for regional revitalization with three JA associations along the railway line.
- Omi Railway is promoting "Omi Railway Mirai Factory," an initiative to revitalize the railroad business through town meetings with local communities.
- Hanno-shi, Moomin Monogatari Co., Ltd. and Seibu Railway Co. signed a basic agreement on collaboration for regional revitalization.
- Shiga Prefecture and Seibu Holdings Sign Comprehensive Collaboration Agreement Aimed at Promoting Stronger Cooperation to Realize Sustainable Local Communities.
- Concluded a comprehensive regional revitalization partnership agreement between Kiyose-shi and Seibu Railway.
Ensuring full access to transportation

The Group companies, including Seibu Bus and Izuhakone Railway Group, offer community bus services and cooperate in ride sharing programs to ensure that everyone in rural communities has access to public transportation.
- Ohmi Railway Group collaborates with local government to provide shared taxi service.
- The Seibu Group invites car- and bicycle-sharing businesses to operate from parking lots on some properties.
- As part of the "Eco-Town Creation Project by Smart Mobility in Chichibu City and Yokoze Town" by Seibu Holdings, Chichibu City, and Yokoze Town, the Chichibu tourist information service website "Nottemi-Chichibu" is now in operation.
- Seibu Holdings conducted a demonstration experiment using electric kickboard sharing services in areas along the Seibu Haijima Line in cooperation with BRJ Inc., with an aim to realize seamless transportation and living.
- Seibu Holdings conducted a demonstration test of an autonomous EV bus in Karuizawa-machi in collaboration with Karuizawa-machi and East Japan Railway Company.
Creating accessibility through universal design
Making barrier-free at facilities


The Seibu Group is a member of The Valuable 500 global initiative to draw out the latent potential of those with disabilities and promote their participation in society.
Specifically, the Group has committed to improving facilities that accommodate diverse customers, providing services that satisfy them, promoting employment of people with disabilities, and creating comfortable work environments.
The Group companies have been applying universal design principles with the goal of making its buildings and facilities fully accessible to everyone, including people with physical disabilities.
In accordance with the Barrier-Free Law, the Group updates our facilities as necessary when carrying out developments, including the introduction of universal design, so that people with disabilities can use the facilities safely and securely.
- Seibu Railway established barrier-free facilities to provide a safe and secure environment for all types of customers.
- Prince Hotel promoted barrier-free facilities and environments that are safe and easy for all customers to use, both in terms of goods and service.
- Ohmi Bus・Ohmi taxi introduced low-floor buses and universal design (UD) taxis.
Improving services for international tourists

As an operator of transportation services and hotels, the Group works earnestly to assist tourists visiting Japan, which have been growing rapidly in recent years.
Counter measures for aging population and low birthrate
Helping child-rearing

With the number of children in Japan on the decline, the Group makes conscious efforts to support childrearing. In communities along its train lines, Seibu Railway and Ohmi Railway provide nursery school services. The Group also makes it easier to travel with children by equipping trains with stroller zones.
- Seibu Railway operates the Nicot brand of nursery schools in train station buildings to provide convenient access to childcare services.
- Ohmi Railway operates a nursery school near Hikone station.
- Opened the shared office "emiffice". Emiffice Nerima has an after-school program to help employees balance work and childcare.
- Seibu Hire offers a 24-hour taxi service for pregnant women and mothers with small children.
- Izuhakone Taxi Group provides a specially designated taxi service for pregnant women.
- Ohmi Taxi provides a child-friendly taxi service for young family.
Efforts to promote children’s rights

The Seibu Group supports the Children's Rights and Business Principles. The entire Group is engaged in the “Children’s Support Project”, which provides various opportunities for children to experience activities through a wide range of business activities across our Group. The aim of the project is to promote healthy growth among children, and to create precious memories for the families who watch over them. Going forward, we will continue to actively hold events and provide learning and experiential opportunities for children.
- Providing year-round outings for children to experience various occupations through role playing at Seibu Group companies.
- Seibu Railway and Prince Hotel providing membership services for children.
- Seibu Lions Activites aimed to provide healthy development, education and equal opportunity of youth.
Offering support for senior citizens

The Group has launched a project for helping senior citizens live happier and more active lives. A wide range of activities are being offered through the project.
Aiming at a town where people want to live and visit (balancing business activities with regional and social contribution)
The Seibu Group has set specific materialities to address in light of social issues and our company’s business environment. Specifically, we engage in building towns people want to live in or visit as priority areas that will lead to business growth. The Seibu Group, including Seibu Railway, is engaged in community development to improve customer service and realize safe and comfortable living for residents.
Development and renovation of stations
Seibu Railway promotes development and renovation of stations to improve convenience. We will continue to improve our services to customers and contribute to the development of a safe and comfortable community.
Community development integrated with the continuous railroad grade separation project
Seibu Railway is working with local governments and other entities to promote the continuous railroad grade separation project.
The project will reduce congestion through increased transportation capacity, improve safety, eliminate traffic jams, and integrate urban areas that had been divided by railroads. By promoting this project, we aim to contribute to safe and comfortable urban development.
Working to achieve regional development and vitalization
・Area management in areas along railway lines
In order to build towns people want to live in or visit, we are working to promote regional revitalization, mainly along the Seibu Line, and we support unique activities and invest in communities.
In particular, the Seibu Group has positioned the Tokorozawa area (an important transportation junction) as a central satellite city along the Seibu Railway line, and we are promoting initiatives to transform Tokorozawa from a “bedroom town” into a “living town” with all four elements of “living, working, learning and playing.” To further enhance the appeal of the Tokorozawa area, we launched Tokorozawa Town Management as way of investing in the community. Through this program, we plan and execute opportunities to disseminate information and discuss ideas for community development with local residents.
・Saitama Seibu Lions “L-FRIENDS” activities
The Saitama Seibu Lions are engaged in “L-FRIENDS”, a community activity that promotes baseball, supports children, and promotes regional revitalization.
As part of our measures to support children, we give baseball caps to elementary school students in Saitama Prefecture as a way of offering young people healthy development, education and equal opportunities.
In terms of regional revitalization, we have concluded basic agreements on cooperation with all 63 municipalities in Saitama Prefecture under the Lions Friendly City program. Through this program, we work together on projects related to sports promotion, healthy youth development, and regional development.
Actual results in 2025: We presented baseball caps to approximately 50,000 first-year students at 646 elementary schools and 25 special needs schools throughout Saitama Prefecture.
See herefor more information on “L-FRIENDS” activities.


Promoting Diversity
SEIBU